The art of Finance Storytelling

Five powerful steps to set up your financial plot and grab your audience's attention
November 15, 2023 by
The art of Finance Storytelling
Carolina

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ace Precedents and Dependents

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Use these buttons to understand your calculations.  Precedents – where the items in the formulas come from, dependents – where the formula is going to.  Remove arrows will clean everything.


Finance plays a key role in organizations nowadays, since most decisions taken by management are based on financial data. The role of the finance workforce is evolving from a mere number cruncher to a strategic business partner that will interfere in decisions company-wide, not necessarily finance-related.

Information is everywhere and the great advantage lies with those who can extract insights from the information. The great challenge in this scenario is being able to tell the story behind the numbers and build a narrative around these insights to drive change and decision-making.

But how exactly can you achieve that? Five powerful steps to turn numbers into stories

1. Have the problem in mind

Start by analyzing the problem that needs to be addressed. This is the plot of your story. Be straight to the point, quick-hitting, and compelling. Provide visibility to the leadership of where you are heading to catch their interest

2. Adapt to the audience and Media

It’s important to have in mind who your audience is, and what their interests are so you can distill your message in a language they will understand and benefit from. Put the facts in context to grab attention and facilitate understanding. The presentation is also important. The message can easily get lost if presented the wrong way, so adapt to the media to convey your message effectively. A message viewed on a mobile phone is different than a presentation viewed on a projected screen.

3. Use technology in your favor.

Automation and dashboards can save multiple hours from your review process. It can give your team time to think less about what’s happening and more about why it’s happening. Use technology to reduce the review cycles, so finance can stop looking backward instead of forward toward better growth initiatives. However, it’s important to have your analysis correct and true to your story, or you will risk losing credibility.

4. Keep it simple

Use simple charts that illustrate exactly what you are trying to say. Convey your findings in an understandable way and don’t get lost in financial jargon. Don’t add complicated charts and calculations to your presentation. Keep in mind that your goal is to deliver a message and solve a problem and not to show off your financial acumen and data manipulation skills.

5. Concluding strategically

Consider the horizon and insert the current moment into the long-term strategy. Always aim for long-term value creation. Finalize your presentation with a set of clear takeaways or specific actions you want your audience to take. Be sure to add strong benefit statements that describe the positive outcomes of taking your recommendations but also point out the risks of not acting now. Include a teaser for the next chapter of growth to keep your audience engaged even after leaving the meeting.


The art of Finance Storytelling
Carolina November 15, 2023